Privacy Policy

Last Updated: January 2026

Mulholland Care ("we," "us," "our," or "Company") operates the website mulhollandcare.co.uk. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website, including any other media form, media channel, mobile website, or mobile application related or connected thereto (collectively, the "Site").

Please read this Privacy Policy carefully. If you do not agree with our policies and practices, please do not use our Site. By accessing and using mulhollandcare.co.uk, you acknowledge that you have read, understood, and agree to be bound by all the provisions of this Privacy Policy.

Information We Collect

We collect information about you in a variety of ways. The information we may collect on the Site includes:

• Personal Data: Name, email address, phone number, and other contact information you voluntarily provide when registering or enquiring about services.
• Technical Data: IP address, browser type, operating system, referring URLs, and pages visited on our Site.
• Cookie Data: Information stored through cookies and similar tracking technologies (detailed below).
• Usage Data: Information about how you interact with our Site, including clicks, time spent on pages, and navigation patterns.
• Device Data: Device identifiers, hardware model, and mobile network information.

How We Use Information

We use the information we collect for the following purposes:

• To operate, maintain, and improve the Site and our services.
• To send you marketing communications, newsletters, and promotional materials (with your consent where required by law).
• To track affiliate referrals and commissions from partner casinos and gambling operators.
• To conduct analytics and understand user behaviour and Site performance.
• To personalise your experience and deliver targeted content.
• To comply with legal obligations and enforce our Terms and Conditions.
• To detect, prevent, and address fraud, security issues, and technical problems.
• To respond to your enquiries and provide customer support.

Cookie Policy

Our Site uses cookies and similar tracking technologies to enhance your experience. Cookies are small data files stored on your device. We use:

• Essential Cookies: Required for Site functionality and security.
• Analytics Cookies: Used to track Site usage and user behaviour through platforms such as Google Analytics.
• Affiliate Tracking Cookies: Used to track referrals to casino partners and attribute commissions accurately.
• Marketing/Advertising Cookies: Used for retargeting and personalised advertising across the web.
• Third-Party Cookies: Set by our partners and service providers.

You can control cookie preferences through your browser settings. Most browsers allow you to refuse cookies or alert you when cookies are being sent. Please note that disabling certain cookies may affect Site functionality. You may also opt out of specific tracking by visiting industry opt-out tools or adjusting your device privacy settings.

Third-Party Links

Our Site contains links to third-party websites, including casino operators, gambling affiliates, and other service providers. We are not responsible for the privacy practices, policies, or content of these external sites. We strongly encourage you to review the privacy policies of any third-party website before providing personal information or engaging in transactions.

When you click links to partner casinos, you leave our Site and enter their domain. Their data handling practices are governed by their own privacy policies, which may differ significantly from ours. We have no control over their privacy practices, and your use of their services is at your own risk.

Your Rights

Under UK data protection law (UK General Data Protection Regulation and Data Protection Act 2018), you have the following rights:

• Right of Access: You can request a copy of the personal data we hold about you.
• Right to Rectification: You can request that we correct inaccurate or incomplete data.
• Right to Erasure: You can request deletion of your personal data, subject to certain exemptions.
• Right to Restrict Processing: You can request that we limit how we use your data.
• Right to Data Portability: You can request your data in a structured, portable format.
• Right to Object: You can object to processing for marketing or profiling purposes.
• Right to Withdraw Consent: You can withdraw consent at any time where processing is consent-based.

To exercise these rights, please contact us using the details below. We will respond to requests within 30 days (or up to 90 days for complex requests) as required by law.

If you are not satisfied with our response, you have the right to lodge a complaint with the Information Commissioner's Office (ICO) at www.ico.org.uk or by calling 0303 123 1113.

Data Retention

We retain personal data for as long as necessary to fulfil the purposes outlined in this Privacy Policy or as required by law. Retention periods vary depending on the type of data and the purpose of processing:

• Account Data: Retained for the duration of your account and for 2 years after account closure, unless longer retention is required by law.
• Marketing Data: Retained until you unsubscribe or withdraw consent.
• Analytics Data: Typically anonymised or aggregated and retained for up to 2 years.
• Affiliate Tracking Data: Retained for the duration of the affiliate relationship and for 7 years thereafter for tax and accounting purposes.
• Legal/Compliance Data: Retained for the period required by applicable law.

When data is no longer required, we will securely delete or anonymise it.

Contact Us

If you have questions about this Privacy Policy, wish to exercise your rights, or have concerns about our data practices, please contact us:

• Email: privacy@mulhollandcare.co.uk
• Website: mulhollandcare.co.uk
• Jurisdiction: United Kingdom

We will acknowledge your request and respond within 30 days. For complex requests or disputes, we may take up to 90 days to respond.

This Privacy Policy is subject to change at any time. We will notify you of material updates by posting the revised policy on this Site and updating the "Last Updated" date above.